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SellaBand

Music Group Collaborative Fundraising


Tiny
Published 04/02/2012 and rated Ratingstars5 5 out of 5 stars
by Shel Gatto
What can you use the app for?

SellaBand is a fund generation tool for aspiring musicians. The application lets bands create a profile that they can use to raise funds and generate fan interest. Funds are intended for band-related endeavors, such as music recording, live concerts, fan products, record releases, promotion and marketing campaigns. The application provides a widget that bands can place on their other profiles and websites to let their fans know they are trying to raise funds. Potential fans can support musicians by exploring their SellaBand pages and donating to support parts of the bands project. The band agrees to give donators a reward in return for their investment. Rewards can be anything from t-shirts and backstage passes to shares of sales revenue.

SellaBand screenshot
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What is the history and popularity of the app?

SellaBand was founded in August of 2006. The application offers a unique service, but it hasn’t always been successful. The company earned €3.5 million in Series A funding. SellaBand filed for Bankruptcy in January of 2010. Many criticized the company’s original model. An investor decided to support the company and SellaBand was launched a second time. In August of 2010 the company encountered another hurdle involving the Dutch Central Bank. The bank deemed the company’s withdraw option as an unintentional violation of law on financial supervision. The company switched to the dollar and euro on September 1st, 2010.

What are the differences to other apps?

SellaBand is a unique application that gives bands a way to utilize the power of their fans and the web. The application provides a service that is not easy to come by. Bands who need funding can tap into the enthusiasm and support of their fans while spreading awareness of their music and brand. The application is easy to use and gives both musicians and fans a place to come together and make things happen.

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How does the web app look and feel to use?

SellaBand manage to combine a clean, professional design with stylish, trendy elements. The site favors hints of black and dark pink against a white background. The images and visual style is enthusiastic without distracting the user. Individual band and musician pages vary based on the theme and colors chosen by the page creator. SellaBand offers an upbeat place for bands to promote their work and finance projects. Fans are treated to an interesting, eye-catching setting to discover new music.

How does the registration process work?

A new user can join the SellaBand community by clicking the “Sign Up” link near the top center of the homepage. The user must choose either the “Believer” or “Artist” tab to access the correct form. “Believers” (which refers to fans), must provide an email address, nickname, password and country. Artists are asked for the same data plus the artist name, desired SellaBand URL, music genre and project details. The user is advised that they must access an activation link to complete registration and sign in.

What does it cost to use the application?

Anyone can join SellaBand as a musician or fan for free. There are no subscription fees for setting up an account. Fans are encouraged to donate to projects, but this is not a requirement to maintain account access. Bands do not have to pay anything to list a new project on SellaBand. Musicians should note that the website takes a 15% fee for providing the platform. The fee is calculated by the project budget amount.

Who would you recommend the application to?

SellaBand is a great resource for musicians and people who love music. Fans can discover new underground musicians and support them. Bands can discover an easy, economical way to begin funding big projects that could wind up launching their career. The application is easy to use and maintains a professional style while giving users free reign to customize their band pages. Fans can earn a reward for supporting musicians they like.

  • Musicians can share projects with fans
  • Fans can financially support portions of a musician's project
  • Donations are rewarded with band merchandise or a portion of sales revenue
  • Provides up and coming bands with a way to promote their music
  • Potential fans can discover new music to support and follow


SellaBand video

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